Bento on Hudson

A NYC penthouse, perched atop the historic landmark 'Little Flatiron Building,' has been an anchor in Meatpacking District since 1849 and is now an epicenter of experiential retail and dining. I brought the property through a gut renovation refurbishing the original beams, brick and column detail and introduced a new catering kitchen, additional conference rooms, lounge, a wet bar and restrooms. The space was more than a white box rental, but instead had goals to celebrate local history, and incubate community growth.

bentohudson.com

Role

Opening GM
Brand Identity, Positioning, Strategy
Creative Director for all sales and marketing collateral
Executive Producer for all programing and photo / video shoots
Social Media Content Creation & Strategy

Impact Made

Named Top 100 2019’s Hottest New Openings by Venue Report along side Shinola Detroit, The Hoxton Williamsburg and Soho House Amsterdam.
Aligned strategic partners rooted in education and advocacy including Sunday Suppers, Made of Millions, The Big Quiet, The Meatpacking District, Cirkle and Shaper.
In first 60 days over 2,500 people attended programming including pop up art galleries, private dinners, fitness & wellness classes, live performances, cooking demos and forums.

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The Launch

Our approach was disruptive to typical open houses, with a goal to experientially engage a diverse demographic. The top event agencies, planners, and brand influencers were invited to a series of private immersive experiences designed to highlight the renovations.

This curation demonstrated the space’s multi-use, generated original brand content, and created organic business networking opportunities across non-profit, corporate finance, tech, health, fashion, and hospitality industries.

Bento on Hudson What People are Saying.

“The Lighting is great for photos a big plus for company who rely on strong visuals to boost social engagement and find funding for future exhibitions.”

— Lauren O. Made of Millions

“The bar and kitchen is very conducive to producing a great bar experience, nearby refrigeration and storage is a rare to find.”

— Corey G. Muddling Memories