BentoLiving Chestnut Hill
Owned, operated, and designed in-house, a newly constructed 85, 000 square foot, 89 unit, design-forward Hotel in need of a lifestyle identity and engaging guest experience. Launched just before the pandemic, the lifestyle brand was repositioned to respond quickly to a growing extended-stay market with scalability in mind.
Role
Brand development: research, strategy, identity, voice
Interior Design: room design, public spaces, guest experience & consumer journey in F&B outlets
Creative Director for multiple media-rich brand marketing campaigns: social, display, search, OOH, print
Oversaw public relations, partnerships, programing & events
Highly visible asset in the field leading core opening team
Impact Made
5 Star Tripadvisor, Expedia, and hotel.com guest reviews
Defined core values; simplicity, functionality, and community with action plans
Guest experience was designed using experiential methods to engage guests on a discovery-based, on-demand and sensory-rich journey
Developed Brand Strategy, visual identity, and brand message standards for three Master Identities, two bars, restaurant, and retail stores
Brand Identity
Our approach used restraint to create a visual tone that was tightly edited allowing the space to be a canvas for life.
Quirky lifestyle photography and a voice that was welcoming, sharp but genuine speaks
A custom leaf pattern, birch, and recycled paper highlight the value in honesty of materiality and follow through in design principles
What People Are Saying
“Fantastic fare in a setting of bohemian elegance. As cool as the chill reggae music. The menu is a tour of the Pacific Rim: bento bowls, ahi poke, and Hawaiian-style yakitori. Blown away by its freshness and its flavor, the shoyu, tobiko and kukui nuts perfectly pairing with green onion and cubes of raw tuna.”
— William Harwood, Edible Nashville
“Extraordinary! The rooms are completely furnished, like small homes. Every little detail was thought of. Not a single thing left out. No comparison to any other place I’ve stayed. The staff is superb. So far is the best kept secret of Nashville.”
— J. Sam. TripAdvisor
Credits:
Architecture: EOA Architects
Digital Design: Stitch Design Co, Anastasia Kuznetsova
Graphic Design: TPD Design House, Anastasia Kuznetsova, Susan Allan
Photography: Yve Assad, Emily Dorio, Corey Gaffer, Tonda McKay, Brooke Dainty
Video: Chronicle Media, Corey Gaffer