Tanqueray x New York Magazine
A custom advertiser campaign crafted to solve bringing Tanqueray’s newest RTD product to an affluent consumer.
On the final weekend of Summer 2021, New York Magazine hosted a Montauk Escape. Guests mingled poolside at The Montauk Beach House, with DJ Oli Benz providing the ideal soundtrack for the afternoon event.
Role
Creative Strategy and Pitch
Client, Advertising & Press Management
Lead Event Producer
RSVP & Guest Flow Logistics
Impact Made
584 RSVPS
90K Total Organic Impressions
150K Total Print Impressions
400+ cans of Tanqueray Sevilla Orange Gin & Soda and Tanqueray Rangpur Lime & Soda enjoyed
300 + Branded gift bags containing a four-pack of RTD cans, bucket hats, and other swag extending the sampling beyond the event
The Vibe
Influencers and VIPS enjoyed private lounges poolside with a selection of passed appetizers including grilled cheese bites, chicken skewers, and sliders. The Tanqueray brand colors and identity were incorporated into all pre promo ads, microsite invites as well as onsite signage and menus. Sevilla decor such as pillows and side tables brought additional touches to an already airy tropical environment.
Credits:
Venue and F&B: Montauk Beach House
Branded Premiums: Canary Marketing
Photography: Courtesy of New York Magazine