The Lodge
An eight-week Winter Village at Brookfield Place in the heart of Manhattan. This unique winter destination features chic pop-up chalets with over fifteen luxury brands, a scented ice skating experience, unique photo-ops, and other festive experiences.
Role
Programming Curation and Brand Integration
Creative Producer
Creative Services
On-Site Management
Impact Made
15 + Luxury Brand Integrations
Proven Brand Awareness and Visibility with 20% increased unique visitors
Hosted 50,000 + visitors
450 + personalized gifts and products customized by Moët & Chandon
Brand Partners
Maison Francis Kurdjian Scented Rink Experience and Parisian Perfume Cart
Moët and Chandon Gifting Suite and Photo Activation
Bustle x Audible Reading Lounge
Keys SoulCare x Audible Skincare Chalet
Elf x Audible Make-Up Chalet
Paramount+ x Audible Viewing Lounge
CosBar x 111 Skin Skincare Chalet
Bonobos Cozy Sweater Suite
Lingua Franca Cashmere Bar
Seamores Restaurant Tasting
Tarin Thomas + Elk Home Gifting Suite
Adam Grooming Atelier Salon Services
Plaza M Spa and Salon Beauty Services
BDY SQD at SaksWorks Wellness Services
Clean Market Wellness Shop
Big + Tiny Kids Activities and Craft Chalet
What People Are Saying
Time Out Says "After skating at the Rink at Brookfield Place warm up at pop-up chalets at The Lodge. The ski-inspired "getaway" inside BFP features one-of-a-kind experiences... This week, check out the Bonobos Chalet and the Seamore's Chalet, where you can indulge in mini-samples of its signature churros...Over the weekend, you can get an upper-body assisted stretch from BDY SQD. Next week, Chalet Cos Bar + 111Skin will give free consultations and samples while Plaza M Spa will offer non-toxic manicures and on-the-go chair massage services."
— Time Out Magazine, New York Shopping
"Maison Frances Kurkdjian collaborated with the Rink at Brookfield Place, breaking barriers (and the bottle), to create a one-of-a-kind scented ice-skating experience. “After these past months, I feel that people need to be together and have fun. We want to reconnect with that joyful child inside of us that loves the holidays,” says Kurkdjian, the perfume creator, artistic director, and co-founder. Families, friends, lovers, and the like are welcome at the Maison Francis Kurkdjian’s Parisian holiday cart at the Lodge at Brookfield Place to experience Maison’s festive holiday collection."
— Kenna McCafferty, Office Magazine
"Earlier this month, Audible hosted a pop-up chalet at Bustle’s Shop Holiday that offered complimentary hot chocolate, private gondolas, and a listening lounge with pre-downloaded audiobooks. Then, Alicia Keys’ beauty-slash-wellness brand Keys Soulcare set up a ritual shop with giveaways of full-size skin care products for self-care devotees…e.l.f. Cosmetics’ chalet, makeup powerhouse, gave out samples of some of its cult-fave products. Next up? Paramount+ is offering free one-month trials as well as an activation where shoppers can check out a holiday card-making station with winter-esque embellishments, calligraphy pens, and colorful ribbons."
— Rachel Lapidos, Bustle
Credits:
Branding: Frank Collective
Scenic Decor: Workshop
Venue Management: Skylight Studios
Photography: Edith Ann Claudio. Others courtesy of Maison Francis Kurkdjian, Brookfield Place and BFA